________ is a marketing management aid that refers to how customers think about proposed and/or present brands in a market.
A)Brand familiarity
B)Positioning
C)Market scanning
D)Market segmentation
E)Customer relationship management (CRM)

Question

Quizplus · Accepted Answer

Positioning refers to how customers think about proposed or present brands in a market.Without a realistic view of how customers think about offerings in the market,it's hard for the marketing manager to differentiate.

________ Is a Marketing Management Aid That Refers to How