When PepsiCo asked its advertising agency to develop an advertising program for its Mountain Dew soft drink,it gave the agency a statement describing the age and fun-loving spirit of its target market and the one-of-a-kind citrus flavor of the new product.What type of statement was this?
A) clustering
B) determining
C) combining
D) positioning
E) qualifying
Correct Answer:
Verified
Q245: Which of the following statements about positioning
Q246: When doing positioning,a marketing manager should
A)avoid targeting
Q248: Ford Motor Co.asks members of its target
Q249: Positioning might lead a marketing manager to
A)introduce
Q252: _ is a marketing management aid that
Q254: Differentiating the marketing mix is important for
Q255: Positioning is a marketing management aid that
Q264: A marketer will likely need to reposition
Q265: "Positioning":
A) applies to new products-but not existing
Q278: How customers think about the various brands
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