When doing positioning,a marketing manager should
A)avoid targeting strategies.
B)focus on specific product features of all generic competitors.
C)rely on how customers think about proposed and/or existing brands in a market.
D)plan physical product changes rather than image changes.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Positioning refers to how customers think about proposed or present brands in a market.Managers ask consumers to make judgments about different brands including their "ideal" brand.

When Doing Positioning,a Marketing Manager Should