A company provides its advertising agency with a statement about a new product to use in designing an advertising campaign,and this statement includes a description of the target market,the product type,the primary benefits of using the product,and how this product is different from,and better than,competitive products.What type of statement is this?
A)qualifying
B)positioning
C)determining
D)clustering
E)combining

Question

Quizplus · Accepted Answer

Some firms use a template like this to guide the creation of a positioning statement.

A Company Provides Its Advertising Agency with a Statement About