The benefits of focusing on a specific target market (with the aid of marketing segmentation)do NOT include which of the following?
A)Marketers can finetune their marketing mixes,thus providing superior value to customers.
B)Marketers can build a competitive advantage by effectively meeting customers' needs.
C)Customers will view the firm's offerings as uniquely suited to their preferences and needs.
D)Managers can identify the best technology for improving production methods.
E)Managers will gain a clear,shared vision for how to proceed with marketing mix decisions.

Question

Quizplus · Accepted Answer

Marketing segmentation's many benefits do not extend to identifying the most efficient or high-tech methods of production.Production techniques and processes are largely beyond the scope of the marketing function of any organization.

The Benefits of Focusing on a Specific Target Market (With