Clustering techniques
A)help sellers fine-tune the marketing effort with information from a detailed customer database.
B)establish how customers think about proposed or present brands in a market.
C)try to find similar patterns within sets of data.
D)group customers into heterogeneous segments.
E)use intuition and judgment to do what was previously done by computers.

Question

Quizplus · Accepted Answer

Clustering techniques try to find similar patterns within sets of data.Clustering groups customers who are similar on their segmenting dimensions into homogeneous segments.

Clustering Techniques