Customer relationship management (CRM)data is generally used by firms to
A)reduce their focus on local customers.
B)treat all submarkets as a single huge market.
C)develop a prediction score for each customer.
D)limit the need for customization.
E)deliver the same marketing mix to all customer segments.

Question

Quizplus · Accepted Answer

CRM data is generally used by firms to develop a prediction score for each customer.The database stores information that is useful for segmentation.Analytic software aids in identifying customer segments,so that each can be delivered a different marketing mix.

Customer Relationship Management (CRM)data Is Generally Used by Firms to