Clustering techniques applied to segmenting markets
A)usually require computers to group people based on data from market research.
B)remove the need for managerial judgment.
C)eliminate the need for marketing managers to specify in advance what dimensions might be relevant for grouping consumers.
D)affect the customer's purchase of specific product or brand.
E)include the specialty markets that the segmenters are working with.

Question

Quizplus · Accepted Answer

The computer searches all the data for homogeneous groups of people.When it finds them,marketers then study the dimensions of the people in the groups to see why the computer clustered them together.The results sometimes suggest new,or at least better,marketing strategies.

Clustering Techniques Applied to Segmenting Markets