Which of the following statements about positioning is true?
A)Positioning refers to how managers think about proposed or present brands in a market.
B)Positioning issues are not important when competitors in a market appear to be very similar.
C)Usually,the positions of products are related to six or seven product features that are important to product managers.
D)None of these answers is correct.

Question

Quizplus · Accepted Answer

Positioning usually focuses on specific product features and brands that are close competitors in the product-market and that are related to two or three product features that are important to product managers.Positioning refers to how customers,not managers,view brands in a market.

Which of the Following Statements About Positioning Is True