When a firm has multiple market opportunities to choose,marketers can use ________ to compare and identify the best ones.
A) competitor analysis
B) competitor matrix
C) focus group
D) S.W.O.T. analysis
E) strategic planning grid

Question

Quizplus · Accepted Answer

When a firm has many scenarios to evaluate, it usually has to compare quite different ones. This problem is easier to handle with graphical approaches such as the nine-box strategic planning grid used by many companies.

When a Firm Has Multiple Market Opportunities to Choose,marketers Can