GE's Planning Grid approach to evaluating proposed and existing plans and businesses:
A) considers how profitable opportunities are likely to be.
B) reflects the corporation's objectives.
C) helps managers see why some ideas are supported and others are not.
D) is a subjective, multiple-factor approach.
E) All of these alternatives about GE's Planning Grid are true.

Question

Quizplus · Accepted Answer

General Electric's (GE) strategic planning grid forces company managers to make three-part judgments about the business strengths and industry attractiveness of all proposed or existing product-market plans. GE's "stoplight" evaluation method is a subjective, multiple-factor approach.

GE's Planning Grid Approach to Evaluating Proposed and Existing Plans