Coca-Cola is taking advantage of the new willingness of Chinese leaders to engage in international trade by marketing its soft drinks in China.What type of opportunity is Coke pursuing?

Question

Quizplus · Accepted Answer

Market development means trying to increase sales by selling present products in new markets. This may involve searching for new uses for a product, advertising in different media to reach new target customers, or adding channels of distribution or new stores in new areas, including overseas.

Coca-Cola Is Taking Advantage of the New Willingness of Chinese