Question 1

E-Z-Go,a producer of golf carts,promotes its carts to other users by advertising them as an easy and quiet way for workers to get around malls,airports,and big factories.E-Z-Go is trying to increase its sales through

Accepted Answer

Market development means trying to increase sales by selling present products in new markets. This may involve searching for new uses for a product, advertising in different media to reach new target customers, or adding channels of distribution or new stores in new areas, including overseas.

Question 2

When AT&T advertises in THE WALL STREET JOURNAL that smartphones using its technology can make calls from more than 200 countries in the world,which market opportunity is AT&T pursuing?

Accepted Answer

Market development means trying to increase sales by selling present products in new markets. This may involve searching for new uses for a product, advertising in different media to reach new target customers, or adding channels of distribution or new stores in new areas, including overseas.

Question 3

Tropicana is trying to get its customers to drink orange juice more often with ads that say,"It's not just for breakfast anymore." What type of opportunity is the company pursuing?

Accepted Answer

Market penetration means trying to increase sales of a firm's present products in its present markets; usually through an aggressive marketing mix.

Question 4

A mail-order marketer of flower bulbs to gardening hobbyists decides to sell the bulbs in grocery stores-to reach nonhobbyists who might be interested in pretty flowers.This is an example of:

Accepted Answer

Market development means trying to increase sales by selling present products in new markets. This may involve searching for new uses for a product, advertising in different media to reach new target customers, or adding channels of distribution or new stores in new areas, including overseas.

Question 5

If Frito-Lay (which has products in almost all the submarkets for snack foods)were to try to increase its share of one of these markets,it would be pursuing a ________ opportunity.

Accepted Answer

Market penetration means trying to increase sales of a firm's present products in its present markets; usually through an aggressive marketing mix.

Question 6

Coca-Cola runs an advertising campaign on morning radio shows encouraging current customers to "have a Coke in the morning" instead of their morning coffee.This is an example of:

Accepted Answer

Market penetration means trying to increase sales of a firm's present products in its present markets; usually through an aggressive marketing mix.

Question 7

An Australian wine producer,facing declining sales at home,set up a new channel of distribution to sell wine in the United States.This seems to be an effort at

Accepted Answer

Market development means trying to increase sales by selling present products in new markets. This may involve searching for new uses for a product, advertising in different media to reach new target customers, or adding channels of distribution or new stores in new areas, including overseas.

Question 8

When a firm tries to increase sales by selling its present products in new markets,this is called:

Accepted Answer

Market development means trying to increase sales by selling present products in new markets. This may involve searching for new uses for a product, advertising in different media to reach new target customers, or adding channels of distribution or new stores in new areas, including overseas.

Question 9

Pop Soda Co.wants to increase sales of its existing carbonated drinks by making them more convenient,so it's making the drinks available at more stores in its present areas.This is an example of:

Accepted Answer

Market penetration means trying to increase sales of a firm's present products in its present markets; usually through an aggressive marketing mix.

Question 10

Coca-Cola is taking advantage of the new willingness of Chinese leaders to engage in international trade by marketing its soft drinks in China.What type of opportunity is Coke pursuing?

Accepted Answer

Market development means trying to increase sales by selling present products in new markets. This may involve searching for new uses for a product, advertising in different media to reach new target customers, or adding channels of distribution or new stores in new areas, including overseas.

Question 11

When a customer goes online to register Adobe's Acrobat Reader,the Web page promotes other related products,including its popular Photoshop software.This is an example of:

Accepted Answer

Market penetration means trying to increase sales of a firm's present products in its present markets; usually through an aggressive marketing mix.

Question 12

GreatGadgets,an Internet-based marketer of innovative gift items,decides to sell products in its own retail stores-to reach consumers who don't like to buy without first seeing the item in person.This is an example of:

Accepted Answer

Market development means trying to increase sales by selling present products in new markets. This may involve searching for new uses for a product, advertising in different media to reach new target customers, or adding channels of distribution or new stores in new areas, including overseas.

Question 13

Lipton has increased sales by developing ads that encourage its current customers to drink Lipton tea instead of coffee at morning "coffee breaks." This effort focuses on

Accepted Answer

Market penetration means trying to increase sales of a firm's present products in its present markets; usually through an aggressive marketing mix.

Question 14

An Embassy Suites hotel offers an inexpensive "Family Luncheon Buffet" on Sundays to get customers for its restaurant that is filled by business travelers during weekdays.This effort to get new customers for the available facility is an example of

Accepted Answer

Market development means trying to increase sales by selling present products in new markets. This may involve searching for new uses for a product, advertising in different media to reach new target customers, or adding channels of distribution or new stores in new areas, including overseas.

Question 15

Avon,which in the past relied on door-to-door personal selling,is trying to reach new customers by distributing mail-order catalogs,adding toll-free telephone ordering,and opening online retail sites.Avon is pursuing a ________ opportunity.

Accepted Answer

Market development means trying to increase sales by selling present products in new markets. This may involve searching for new uses for a product, advertising in different media to reach new target customers, or adding channels of distribution or new stores in new areas, including overseas.

Question 16

When Colgate encourages its current customers to brush more often by taking their toothbrush and toothpaste to work with them,which market opportunity is Colgate pursuing?

Accepted Answer

Market penetration means trying to increase sales of a firm's present products in its present markets; usually through an aggressive marketing mix.

Question 17

The Wall Street Journal has been trying to attract new customers by promoting its newspaper for student use in business courses.This is an example of

Accepted Answer

Market development means trying to increase sales by selling present products in new markets. This may involve searching for new uses for a product, advertising in different media to reach new target customers, or adding channels of distribution or new stores in new areas, including overseas.

Question 18

Kraft Foods recently increased its advertising and couponing to its present cheese customers.It appears that Kraft is pursuing what kind of opportunity?

Accepted Answer

Market penetration means trying to increase sales of a firm's present products in its present markets; usually through an aggressive marketing mix.

Question 19

When a company expands globally,this is an example of ________.

Accepted Answer

Market development means trying to increase sales by selling present products in new markets. This may involve searching for new uses for a product, advertising in different media to reach new target customers, or adding channels of distribution or new stores in new areas, including overseas.

Question 20

________ means trying to increase sales by selling present products in new markets.

Accepted Answer

Market development means trying to increase sales by selling present products in new markets. This may involve searching for new uses for a product, advertising in different media to reach new target customers, or adding channels of distribution or new stores in new areas, including overseas.

Quiz 3: Marketing Strategy Planning

E-Z-Go,a producer of golf carts,promotes its carts to other users by advertising them as an easy and quiet way for workers to get around malls,airports,and big factories.E-Z-Go is trying to increase its sales through

When AT&T advertises in THE WALL STREET JOURNAL that smartphones using its technology can make calls from more than 200 countries in the world,which market opportunity is AT&T pursuing?

Tropicana is trying to get its customers to drink orange juice more often with ads that say,"It's not just for breakfast anymore." What type of opportunity is the company pursuing?

A mail-order marketer of flower bulbs to gardening hobbyists decides to sell the bulbs in grocery stores-to reach nonhobbyists who might be interested in pretty flowers.This is an example of:

If Frito-Lay (which has products in almost all the submarkets for snack foods) were to try to increase its share of one of these markets,it would be pursuing a ________ opportunity.

Coca-Cola runs an advertising campaign on morning radio shows encouraging current customers to "have a Coke in the morning" instead of their morning coffee.This is an example of:

An Australian wine producer,facing declining sales at home,set up a new channel of distribution to sell wine in the United States.This seems to be an effort at

When a firm tries to increase sales by selling its present products in new markets,this is called:

Pop Soda Co.wants to increase sales of its existing carbonated drinks by making them more convenient,so it's making the drinks available at more stores in its present areas.This is an example of:

Coca-Cola is taking advantage of the new willingness of Chinese leaders to engage in international trade by marketing its soft drinks in China.What type of opportunity is Coke pursuing?

When a customer goes online to register Adobe's Acrobat Reader,the Web page promotes other related products,including its popular Photoshop software.This is an example of:

GreatGadgets,an Internet-based marketer of innovative gift items,decides to sell products in its own retail stores-to reach consumers who don't like to buy without first seeing the item in person.This is an example of:

Lipton has increased sales by developing ads that encourage its current customers to drink Lipton tea instead of coffee at morning "coffee breaks." This effort focuses on

An Embassy Suites hotel offers an inexpensive "Family Luncheon Buffet" on Sundays to get customers for its restaurant that is filled by business travelers during weekdays.This effort to get new customers for the available facility is an example of

Avon,which in the past relied on door-to-door personal selling,is trying to reach new customers by distributing mail-order catalogs,adding toll-free telephone ordering,and opening online retail sites.Avon is pursuing a ________ opportunity.

When Colgate encourages its current customers to brush more often by taking their toothbrush and toothpaste to work with them,which market opportunity is Colgate pursuing?

The Wall Street Journal has been trying to attract new customers by promoting its newspaper for student use in business courses.This is an example of

Kraft Foods recently increased its advertising and couponing to its present cheese customers.It appears that Kraft is pursuing what kind of opportunity?

When a company expands globally,this is an example of ________.

________ means trying to increase sales by selling present products in new markets.