During the ______________ era, concern about increased competition lead firms to focus on selling to attract customers.

Name: During the ______________ era, concern about increased competition lead firms to focus on selling to attract customers.
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The sales era was characterized by firms focusing on selling and promotion in order to attract customers. This era occurred in the early to mid-1900s, when competition began to increase and firms felt the need to actively sell their products.

During the ______________ Era, Concern About Increased Competition Lead Firms