The _________________ era is a time when a company emphasizes selling because of the increased competition in the external environment.

Question

Quizplus · Accepted Answer

The sales era is characterized by companies focusing on selling products and services because of increased competition in the external environment. The main goal is to convince customers to buy the products through extensive sales and advertising efforts. This era follows the production era, where the main focus was on optimizing production processes and achieving economies of scale.

The _________________ Era Is a Time When a Company Emphasizes