A marketing audit:
A) takes a big view of the business.
B) evaluates the whole marketing program.
C) may be done internally or externally.
D) requires a detailed look at the company's current marketing plans.
E) All of these are correct.

Question

Quizplus · Accepted Answer

A marketing audit takes a comprehensive view of the business, evaluates the entire marketing program, and can be done internally or externally. It involves a detailed examination of the company's current marketing plans. Therefore, all of the options given are correct.

A Marketing Audit