Which of the following is true of owned media?
A) It refers to promotional messages generated by a brand and communicated through a message channel the brand directly controls.
B) It includes television or radio news stories by independent journalists.
C) It refers to promotional messages not directly generated by the company or brand.
D) It refers to promotional messages generated by a brand and communicated through a message channel the brand pays to access.
E) It includes online customer reviews and Facebook posts by customers about a brand.

Question

Quizplus · Accepted Answer

Owned media refers to promotional messages generated by a brand (or company or nonprofit organization) communicated through a message channel the brand directly controls.

Which of the Following Is True of Owned Media