Pick the correct statement that accurately brings out the difference between advertising and publicity.
A) For most promotion objectives, advertising offers a lower cost and a more effective approach than publicity.
B) While the Federal Trade Commission (FTC) can regulate a firm's publicity efforts, it cannot regulate its advertising campaigns.
C) Advertising utilizes paid media, whereas publicity relies on unpaid media.
D) Advertising depends on owned media, whereas publicity depends on earned media.
E) While advertising is primarily aimed at business customers, publicity is typically aimed at final consumers.

Question

Quizplus · Accepted Answer

Advertising uses paid media. Advertising is related to paid promotion while publicity is related to unpaid promotion. Publicity refers to any unpaid form of nonpersonal presentation of ideas, goods, or services.

Pick the Correct Statement That Accurately Brings Out the Difference