Neal Blumenthal is the founder of Warby Parker a company that sells prescription eyeglasses over the internet.
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Q4: Focus groups should be led by the
Q5: The first step in conducting a competitive
Q7: Networking can be used as an informal
Q9: Personal,face-to-face,surveys are the most effective and most
Q11: The Internet is a good source for
Q12: Telephone surveys have the poorest response rate.
Q13: Management needs to look at the marketing
Q16: Marketing research involves the gathering of information
Q18: The marketing plan is designed to answer
Q20: Private data sources,such as Information Resources,Inc.and Nielsen
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