The balanced scorecard:
A)Is not comprehensive,since it doesn't include all the CSFs which contribute to competitive success.
B)Helps focus managers' attention to bottom line profits.
C)Is forward looking,stressing nonfinancial measures that can lead to benefits in the future.
D)Fails to reflect environmental and social effects of the firm's operations.
E)Is heavily weighted toward the financial critical success factors (CSFs).

Question

Quizplus · Accepted Answer

The balanced scorecard is forward-looking and focuses on nonfinancial measures that can lead to future benefits, such as customer satisfaction and product innovation.

Answer: D
 The balanced scorecard fails to reflect environmental and social effects of the firm's operations. This has led to the development of the sustainability balanced scorecard, which takes into account environmental and social impacts.

Therefore, the correct answer is C and D.

The Balanced Scorecard