Question 1

____________ is a method of displaying merchandise in which the retailer exposes as much of the product as possible to catch the customer's eye.
A)Tonnage merchandising
B)Vertical merchandising
C)Mass marketing
D)Product visibility
E)Frontage presentation

Accepted Answer

Because frontal presentations of products are more visually appealing,they grab the customer's attention.

Question 2

Which of the following statements about the location of departments within retail department and discount stores is TRUE?
A)Most customers are drawn into the center of a store by the use of a free form design.
B)In general in a multilevel store,space's value increases the further it is from the entry-level floor.
C)The men's department is generally located is a low-traffic area on the second floor or near the back of the store.
D)Because many customers turn left when entering a store,the left side is especially desirable floor space.
E)The best locations on any floor are those that are closest to the store's entrances,main aisles,escalators,and elevators.

Accepted Answer

Men typically don't like to shop so the men's department is typically on the first floor near the door.The value of floor space in a store decreases as it leaves the entry level floor.Most people turn right when entering a store;therefore,the right has more valuable space.Retailers use a racetrack layout to get customers to the store's interior.

Question 3

The term used to describe the practice of focusing spotlights on special feature areas and items is ___________.
A)popping the merchandise
B)creating a halo effect
C)attention focusing
D)illuminating the merchandise
E)spotlighting

Accepted Answer

Using lighting to focus on strategic pockets of merchandise draws customers' eyes to the product.

Question 4

A diagram that shows how and where specific products should be placed on retail shelves or displays to increase customer purchases is called a(n)_______.
A)merchandise plan
B)allocation plan
C)placement plan
D)planogram
E)assortment plan

Accepted Answer

Planograms show how and where merchandise is to be displayed after the planner takes into consideration many different factors.

Question 5

Which of the following statements about the use of scent to change or augment the atmospherics in a store is TRUE?
A)The methods used to introduce scent into a store are relatively expensive.
B)The gender of the target market should be used to determine the intensity of the scent.
C)The age of the target market does not affect the way scents are received and decoded.
D)There are no ethnic differences in the way scents are received and decoded.

Accepted Answer

Men and women will react and receive scents differently as well as different age groups and ethnic groups.

Question 6

Which of the following senses has a large impact on feelings of happiness,hunger,disgust and nostalgia?
A)music
B)lighting
C)scent
D)temperature
E)color

Accepted Answer

Scent has a large impact on customer's mood and emotions.

Question 7

Sam's merchandise is sold in large quantities and stacked high on metal shelving.This merchandising gives the customer a message of low prices.Which of the following merchandising techniques is Sam's using?
A)tonnage merchandising
B)price lining
C)color presentation
D)frontage presentation
E)atmospherics

Accepted Answer

A tonnage display is stacking the merchandise high with the anticipation that it will "fly" out the door from capturing the customer's attention and insinuating that it is a good buy.

Question 8

Hollywood video rental stores typically place the most current tape boxes on shelves so the scenes depicted on the tape box can attract the customer.This is an example of _____.
A)tonnage merchandising
B)vertical merchandising
C)frontal presentation
D)merchandising copy
E)product visibility

Accepted Answer

Because frontal presentations of products are more visually appealing,they grab the customer's attention.

Question 9

By using ____,stores can effectively organize their merchandise to follow the eye's natural movement.
A)vertical merchandising
B)diagonal organization
C)purchase visibility
D)the four dimensions of retail space
E)a page format

Accepted Answer

Since consumers shop like they would read a newspaper,from left to right going down each column,top to bottom,stores can effectively display merchandise to follow the eyes natural movements.

Question 10

In which of the following stores would you be most likely to encounter a four-way fixture?
A)Bloomingdales
B)All Creatures,a pet store
C)TJ Maxx
D)Henderson Music Store,retailer of musical instruments
E)Marco Polo,a retailer of antique atlases,maps,and globes

Accepted Answer

A four-way features apparel products to allow the customer to see the entire garment.Four-way fixtures are commonly utilized by fashion-oriented apparel retailers.TJ Maxx may use some 4 ways,but most commonly they would be found at a more upscale retailer such as Bloomingdales.

Question 11

_____ is used to present products when retailers offer a limited number of predetermined price points within a product classification category.
A)Flexible pricing
B)Competitive pricing
C)Price presentation
D)Price lining
E)Price limiting

Accepted Answer

Price lining occurs when retailers offer a limited number of predetermined price points in order to help customer easily find merchandise at the price they deem for the quality desired.

Question 12

As you enter Yesteryear,a vintage clothing boutique,you're aware of how inviting the store is for browsers.All of the lighting is from floor and table lamps.The music plays Benny Goodman serenades,and the air smells like powder.The walls are covered in vintage floral wallpaper.This environment has (an)attractive ____.
A)sensory merchandising
B)ecological design
C)behavior-oriented design
D)atmospherics
E)lifestyle merchandising

Accepted Answer

Atmospherics refers to the design of an environment by stimulating the five senses.

Question 13

When Lena went to buy a pair of walking shorts this spring,she first noticed the store had three racks of shorts.Then she noticed all the shorts on one rack were $14.99,all the shorts on the second rack were priced at $19.99,and all the shorts on the third rack were priced at $24.99.What type of merchandise presentation did Lena see?
A)price lining
B)item
C)quality/price
D)customer benefit
E)usage

Accepted Answer

Price lining occurs when retailers offer a limited number of predetermined price points in order to help customer easily find merchandise at the price they deem for the quality desired.

Question 14

Which colors would be best to use at a fast food restaurant that would stimulate an appetite?
A)blue and green tones
B)all the colors of the rainbow
C)white,eggshell,ecru,and other white hues
D)red,orange and yellow tones
E)pink,red,and magenta tones

Accepted Answer

Red,orange and yellow tones create an atmosphere of vibrant and active responses,which would in turn,stimulate an appetite.

Question 15

In which of the following stores would you be most likely to encounter a straight rack?
A)The Green Gate,a florist
B)Kohl's department store
C)Toys "R" Us
D)Publix supermarkets
E)Waldenbooks

Accepted Answer

Straight racks can hold a lot of apparel merchandise,although not as visually appealing as a 4-way.

Question 16

Dana is planning on redoing her kitchen.When she went into the home improvement store,she admired the various kitchens the store has set up.Each kitchen used a different style and color scheme,and allowed Dana to consider the possible formats she could use.The home-improvement store had used a(n)_____ presentation.
A)store-oriented
B)pull-strategy
C)idea-oriented
D)schematic
E)image-enhanced

Accepted Answer

An idea oriented presentation presents merchandise based on an idea or image while grouping products to show customer how they could be used and combined.

Question 17

On the basis of analysis of historical sales,gross margins,turnover,the sizes of product packaging for each SKU,and the retailer's design criteria,a software can determines the optimal shelf space and location for each SKU.This describes the process of creating an effective ____________.
A)merchandise plan
B)allocation plan
C)placement plan
D)planogram
E)assortment plan

Accepted Answer

Planograms show how and where merchandise is to be displayed after the planner takes into consideration many different factors.

Question 18

When large quantities of merchandise are displayed together to capture the customers attention,it is called a ______.
A)humungous merchandising
B)tremendous merchandising
C)vertical merchandising
D)tonnage merchandising
E)style/item presentation

Accepted Answer

A tonnage display is stacking the merchandise high with the anticipation that it will "fly" out the door from capturing the customer's attention and insinuating that it is a good buy.

Question 19

To make sure its customers noticed the new shipment of cigars,a specialty store could focus spotlights on the merchandise and use the lights to draw customers to the humidors.This is an example of ________.
A)popping the merchandise
B)spotlighting
C)attention focusing
D)illuminating the merchandise
E)putting a halo on

Accepted Answer

Using lighting to focus on strategic pockets of merchandise draws customers' eyes to the product.

Question 20

In which of the following stores would you be most likely to encounter a rounder as a common fixture?
A)Marshall's,an off-price clothing retailer
B)Sherlock,a store for mystery book lovers
C)The Brew House,a store that sells everything you need to brew your own beer
D)Rite-Aid drugstores
E)Red Rooster Antique Mall

Accepted Answer

Rounders are designed and best suited to hold a lot of apparel merchandise.Often the merchandise on rounders are discounted merchandise not requiring any appealing visuals.

Quiz 17: Store Layout, Design, and Visual Merchandising

____________ is a method of displaying merchandise in which the retailer exposes as much of the product as possible to catch the customer's eye.

Which of the following statements about the location of departments within retail department and discount stores is TRUE?

The term used to describe the practice of focusing spotlights on special feature areas and items is ___________.

A diagram that shows how and where specific products should be placed on retail shelves or displays to increase customer purchases is called a(n) _______.

Which of the following statements about the use of scent to change or augment the atmospherics in a store is TRUE?

Which of the following senses has a large impact on feelings of happiness,hunger,disgust and nostalgia?

Sam's merchandise is sold in large quantities and stacked high on metal shelving.This merchandising gives the customer a message of low prices.Which of the following merchandising techniques is Sam's using?

Hollywood video rental stores typically place the most current tape boxes on shelves so the scenes depicted on the tape box can attract the customer.This is an example of _____.

By using ____,stores can effectively organize their merchandise to follow the eye's natural movement.

In which of the following stores would you be most likely to encounter a four-way fixture?

_____ is used to present products when retailers offer a limited number of predetermined price points within a product classification category.

Which colors would be best to use at a fast food restaurant that would stimulate an appetite?

In which of the following stores would you be most likely to encounter a straight rack?

On the basis of analysis of historical sales,gross margins,turnover,the sizes of product packaging for each SKU,and the retailer's design criteria,a software can determines the optimal shelf space and location for each SKU.This describes the process of creating an effective ____________.

When large quantities of merchandise are displayed together to capture the customers attention,it is called a ______.

To make sure its customers noticed the new shipment of cigars,a specialty store could focus spotlights on the merchandise and use the lights to draw customers to the humidors.This is an example of ________.

In which of the following stores would you be most likely to encounter a rounder as a common fixture?