Hot Topic Appeals to Tweens and Teens Through Their Gothic

Hot Topic appeals to tweens and teens through their Gothic frocks,fad movie gear,piercing paraphernalia,and popular t-shirts and posters.All Hot Topic staff wear the merchandise.Also,they are active in helping their young customers choose between the hip merchandise.The teens and tweens can be considered the _____.

A) target market
B) marketing mix
C) marketing objective
D) retail format
E) retail mix