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Starbucks Is a National Chain of Gourmet Cafes,which Caters to Coffee-Drinkers.Many

Question 19

Multiple Choice

Starbucks is a national chain of gourmet cafes,which caters to coffee-drinkers.Many of their customers commute from the suburbs,and several of the stores are located in business districts so they may better accommodate the commuters' needs.Starbucks sells their private brand of coffees,and also accompanies them with fresh baked goods.They have a synergy between their stores and their website,both of which help to maintain an advantage over competing local coffee shops.This is a description of Starbuck's:


A) Marketing objective
B) Merchandise budget plan
C) Mission statement
D) Retail strategy
E) Organizational structure

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