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Which of the Following Describes the Market Expansion Growth Strategy

Question 64

Multiple Choice

Which of the following describes the market expansion growth strategy?


A) Realizing growth by directing efforts toward existing customers using the retailer's present retailing format.
B) Cross-selling.
C) Keeping existing stores open for longer hours.
D) Displaying merchandise to increase impulse purchases and training salespeople to cross-sell.
E) Opening stores of the same retail format in new market segments.

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