After Ted and Alice purchased a leather couch from Rhode's Furniture,the sales associate took them to see end tables,coffee tables,and lounge chairs which could compliment their new couch.The sales associate engaged in:

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With market penetration,retailers use their existing retail format and devise approaches to get current customers to buy more.Cross-selling is often a successful method to accomplish this strategy.

After Ted and Alice Purchased a Leather Couch from Rhode's