Which of the following is NOT true in describing market penetration growth strategy?
A) It involves realizing growth by directing efforts toward existing customers using the retailer's present retailing format.
B) It includes opening more stores in the target market.
C) It includes keeping existing stores open for longer hours.
D) It involves displaying merchandise to increase impulse purchases and training salespeople to cross-sell.
E) It involves using the existing retail format in new market segments.
Correct Answer:
Verified
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