If a retailer plans to use the online channel synergistically with other channels,it can expect:
A)its multichannel customers to make more purchases
B)massive cannibalization
C)a decrease in sales from all of its other channels
D)customers to research on the website and shop in competitive stores
E)sales to stabilize equally among the channels

Question

Quizplus · Accepted Answer

Retailers have found that customers will spend more if they can shop seamlessly across the channels;with this,the retailer evaluated the "share of customer's wallet" that they receive.

If a Retailer Plans to Use the Online Channel Synergistically