Which of the following statements about Internet retailing is TRUE?
A)E-retailers have lower prices.
B)Electronic retailing can offer superior benefits in comparison to those of which other channels offer because it has the ability to personalize information to each customer economically.
C)Retail sales through the electronic channel are growing at the same rate of sales growth as through the catalog channel.
D)The electronic channel offers a less satisfying shopping experience than catalogs.

Question

Quizplus · Accepted Answer

The electronic channel can provide a more satisfying shopping experience for consumers by use of technology to personalize product suggestions and recently viewed and purchased items.

Which of the Following Statements About Internet Retailing Is TRUE