Even though Miller loves bacon,he is worried about his cholesterol.He is also concerned that eating bacon may impact his cholesterol levels.Before deciding to buy the low fat Oscar-Meyer Bacon,he read the label information on all the various brands of bacon in the meat counter.Therefore,Miller is engaged in _____,a purchase decision process.
A) complex decision making
B) extended problem solving
C) habitual decision making
D) limited problem solving
E) composite segmentation

Question

Quizplus · Accepted Answer

Customers typically engage in extended problem solving when the purchase decision involves a lot of risk and uncertainty.

Even Though Miller Loves Bacon,he Is Worried About His Cholesterol