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First-Mover Advantages Are Unlikely to Be Present in Which One

Question 20

Multiple Choice

First-mover advantages are unlikely to be present in which one of the following instances?


A) when pioneering helps build a firm's image and reputation with buyers
B) when first-time customers remain strongly loyal to pioneering firms in making repeat purchases
C) when early commitments to new technologies,new-style components,new or emerging distribution channels,and so on can produce an absolute cost advantage over rivals
D) when moving first can constitute a preemptive strike,making imitation extra hard or unlikely
E) when rapid market evolution (due to fast-paced changes in technology or buyer preferences) presents opportunities to leapfrog a first-mover's products with more attractive next-version products

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