Question 1

A website that facilitates transactions by bringing together buyers and sellers from all over the world is called a(n)________.
A)intranet
B)e-marketplace
C)wide area network
D)virtual market

Accepted Answer

A website that facilitates transactions by bringing together buyers and sellers from all over the world is commonly known as an e-marketplace. In an e-marketplace, multiple vendors can offer their products to multiple buyers, largely eliminating the need for a middleman. Examples of e-marketplaces include Amazon, eBay, and Alibaba. The other options, intranet and wide area network, refer to computer networks within a specific organization or across a large geographical area, respectively. Virtual market is not a commonly used term for e-marketplace.

Question 2

Which of the following parts of the URL "http:// www.timesonline.co.uk" represents the top-level domain?
A)http://
B).uk
C)www.
D)timesonline

Accepted Answer

The top-level domain (TLD) is the last part of a domain name, and in this case, it is ".uk".

Question 3

Though every device connected to the net has an IP address, the Internet's designers added the Domain Name System (DNS)because ________.
A)the enormous growth of the Internet led to the depletion of available IP addresses
B)IP addresses are not displayed in human-readable notations
C)IP addresses are numerical and cannot be easily remembered by users
D)the IP addresses change each time the device is connected to the net

Accepted Answer

The Domain Name System (DNS) was created because IP addresses are numerical and difficult for users to remember, so DNS translates domain names into IP addresses, making it easier for users to access websites.

Question 4

The last string of letters in the name of a website indicates ________.
A)the name of the individual or organization that owns the site
B)the security classification of the web page
C)the programming language used to create the web page
D)the type of organization or country code

Accepted Answer

The last string of letters in the name of a website, also known as the top-level domain (TLD), typically indicates the type of organization or country code. For example, .com stands for commercial organizations, .gov stands for government agencies, and .uk stands for United Kingdom websites.

Question 5

The IT department of Detroit University decides to create a website with the primary goal of facilitating offline relationships with students. Which of the following would best help the university to reach this goal?
A)The website should offer premium access to specialized content for fee-paying students.
B)The website should offer Detroit University apparel, such as university logo T-shirts, college sweatshirts, hats and jackets, and replica football jerseys for sale.
C)The website should allow prospective students to access virtual tours of the campus.
D)The website should allow students to create free blogs.

Accepted Answer

Virtual tours of the campus can help prospective students familiarize themselves with the university environment, potentially encouraging them to visit in person and establish offline relationships.

Question 6

Which of the following is an example of a consumer to consumer e-marketplace?
A)An airline gives a traveler best travel and ticket offers in response to the traveler's post on the airline's website that she wants to fly from New York to San Francisco.
B)An author who writes book reviews, posts links to books on Amazon.com on her website, and receives revenues from successful sales to her blog subscribers.
C)A person posts information about furniture he wishes to sell on eBay and sells it to another individual who views that eBay page.
D)A business owner calculates the tax he has to pay to the IRS through an interactive tool on its website and makes the payment via wire transfer from the same site.

Accepted Answer

Option C is an example of a consumer to consumer e-marketplace, as an individual is posting information about furniture that he wishes to sell on eBay and is selling it to another individual who views that eBay page. Option A describes a business providing services to a consumer, Option B describes an affiliate marketing program, and Option D describes a business making a payment to a government entity via its website.

Question 7

The website of Vogue, a hair and beauty salon chain, allows visitors to upload their photographs and try virtual hairstyles and virtual makeovers. In this example, the primary web goal of the salon is to ________.
A)inform or entertain the audience
B)influence the audience
C)sell products or services
D)facilitate product comparison

Accepted Answer

The primary web goal of allowing visitors to upload their photographs for virtual hairstyles and makeovers is to influence the audience. This interactive feature is likely designed to engage potential customers, showcase the salon's services, and persuade them to book appointments or visit the salon for a real makeover, thus influencing their decision-making process.

Question 8

The online book review magazine, bookreviewusa.com, offers free access to all their reviews and author interviews; however, only those who have purchased a premium access can read book extracts from recently published books. What is the primary web goal of this organization?
A)inform or entertain the audience
B)influence the audience
C)sell products and commodities
D)facilitate offline relationships

Accepted Answer

The primary web goal of bookreviewusa.com, as described, is to inform or entertain the audience by offering free access to reviews and author interviews.

Question 9

Which of the following is an example of a consumer to business (C2B)e-marketplace?
A)a virtual platform where individual sellers can post their wares and shoppers use the search tools to find what they want
B)a blog featuring a link to a product sold by an e-commerce firm, added by the blogger, who gets paid by the firm when a visitor to the blog clicks on the link and buys the product
C)a website that allows businesses to buy and sell products or services online to one another
D)an e-marketplace where many suppliers post their wares and consumers can compare them on pricing and features before making the final purchase decision based on the comparison

Accepted Answer

A consumer to business (C2B) e-marketplace is a platform where individuals sell their products or services to businesses. In this case, the blogger is the consumer who is promoting the product to the business (the e-commerce firm) and getting paid for it, making it an example of a C2B e-marketplace. Choices A and D are examples of business to consumer (B2C) e-marketplaces, while choice C is an example of a business to business (B2B) e-marketplace.

Question 10

Which of the following is a transmission protocol which specifies that the resource is a web page containing code the web browser can interpret and display?
A)file transfer protocol
B)file exchange protocol
C)hypertext transfer protocol
D)simple text transfer protocol

Accepted Answer

Hypertext Transfer Protocol (HTTP) is a protocol used to transfer data over the World Wide Web. It is the protocol that specifies the resource is a web page containing code that a web browser can interpret and display. File Transfer Protocol (FTP) is used to transfer files between computers, whereas File Exchange Protocol and Simple Text Transfer Protocol are not commonly used protocols.

Question 11

A group of musicians buy a URL, Musik4Change.org for their website, which has a unique, numerical IP address assigned to it. After a year, they move their website to a new server with a different IP address. In this situation what happens to the URL of their website?
A)It becomes fragmented.
B)It remains the same.
C)It needs to be renamed.
D)It needs to be registered with the DNS again.

Accepted Answer

The URL (Musik4Change.org) will remain the same. When the website is moved to a new server with a different IP address, the domain name system (DNS) will simply update the numerical IP address associated with the URL, allowing users to access the website using the same URL as before. No further action is required for the URL itself.

Question 12

BusinessUSA.com allows small-scale producers to post information about their products on the site and prospective buyers compare the prices and features of the competing products before purchasing them. Which of the following types of e-marketplaces does BusinessUSA.com represent?
A)business to consumer (B2C)
B)business to business (B2B)
C)consumer to consumer (C2C)
D)consumer to business (C2B)

Accepted Answer

BusinessUSA.com represents a business to consumer (B2C) e-marketplace as it allows small-scale producers to post information about their products and prospective buyers to compare prices and features before purchasing them.

Question 13

________ is the hierarchical naming system that maps a more memorable URL to the actual IP address.
A)Internet imaging protocol
B)Asynchronous layered coding
C)Domain name system
D)Hypertext transfer protocol

Accepted Answer

The Domain Name System (DNS) is the hierarchical naming system that maps a more memorable URL (such as www.google.com) to the actual IP address of the server where the website is hosted. This allows users to access websites using easy-to-remember domain names rather than having to remember long strings of numbers (IP addresses).

Question 14

The website of an organization that has the main web goal of selling products and services must include ________.
A)tools to find a local dealership
B)new and captivating content
C)easy shipping solutions
D)in-store pickup options along with online buying

Accepted Answer

Easy shipping solutions are essential for a website focused on selling products and services, as they directly facilitate the online purchase process by providing a means for the products to reach the customer.

Question 15

Consumer Reports is a magazine that tests consumer products in its labs and disseminates information on the results so consumers can compare brands. Hence, Consumer Reports is an example of a(n)________.
A)e-marketplace
B)virtual market
C)infomediary
D)intranet

Accepted Answer

Consumer Reports is an example of an infomediary, as it acts as an intermediary between consumers and product information. It provides unbiased reviews and comparisons of various brands, helping consumers make informed purchasing decisions. It is not an e-marketplace or virtual market as it does not facilitate transactions between buyers and sellers, and it is not an intranet as it is available to the general public, not just a specific organization's employees.

Question 16

A ________ relationship is a(n)e-commerce relationship in which organizations buy and sell products or services online from or to one another.
A)consumer to business (C2B)
B)consumer to consumer (C2C)
C)business to business (B2B)
D)business to consumer (B2C)

Accepted Answer

A business to business (B2B) relationship refers to transactions between two businesses where one business sells goods or services to another business online.

Question 17

A(n)________ focuses on informing visitors and empowering them with aggregated information about products from different suppliers.
A)dashboard
B)intranet portal
C)infomediary
D)flat network

Accepted Answer

An infomediary is a website or service that aggregates information from multiple sources and provides it to visitors in a way that helps them make informed decisions. This matches the description given in the question. A dashboard is a visual tool that displays important data in a simple and easy-to-understand format. An intranet portal is a website used for internal communication within an organization. A flat network is a network architecture where every node communicates with every other node at the same level, without any hierarchy or central control. None of these options match the description given in the question as closely as "infomediary."

Question 18

The official website of Realtor USA, an independent real estate company in New York, allows visitors to view virtual tours of apartments, print a colorful flyer, view a map, contact an agent, and email a friend, all from one inclusive viewer. The primary web goal of this organization falls into the category of ________.
A)informing or entertaining the audience
B)facilitating offline relationships
C)influencing the audience
D)selling products or services

Accepted Answer

The primary goal is to facilitate offline relationships by providing tools and information that help potential buyers or renters connect with real estate agents and explore properties, ultimately leading to offline interactions and transactions.

Question 19

The unique global address for a web page or other resource on the Internet is called the ________.
A)extensible resource identifier
B)uniform resource locator
C)solution deployment descriptor
D)internationalized resource identifier

Accepted Answer

The unique global address for a web page or other resource on the Internet is called the Uniform Resource Locator (URL). An URL is a type of URI (Uniform Resource Identifier) that specifies where an identified resource is available and the mechanism for retrieving it. The other options, extensible resource identifier, solution deployment descriptor, and internationalized resource identifier, are not commonly used terms for identifying web resources.

Question 20

After a discussion with his investors, the owner of a newly launched online video site decides that entertaining his audience will be the primary web goal of the website. Which of the following actions will best support his decision?
A)offering online purchase of products with in-store pickup
B)publishing videos on the website that favor only American celebrities over celebrities from other countries
C)providing facilities in the website that allow visitors to make wish lists and buy videos, movies, and other products online
D)providing free access to quality content and selling advertising space on the website

Accepted Answer

Providing free access to quality content and selling advertising space on the website is the best choice to support the owner's decision to prioritize entertaining the audience. This will attract more viewers to the website, which can be monetized through advertising. Option A is not relevant to the primary web goal of the website, Option B could offend visitors and reduce traffic, and Option C is more focused on e-commerce than entertainment.

Quiz 6: The Web, E-Commerce, and M-Commerce

A website that facilitates transactions by bringing together buyers and sellers from all over the world is called a(n) ________.

Which of the following parts of the URL "http:// www.timesonline.co.uk" represents the top-level domain?

Though every device connected to the net has an IP address, the Internet's designers added the Domain Name System (DNS) because ________.

The last string of letters in the name of a website indicates ________.

The IT department of Detroit University decides to create a website with the primary goal of facilitating offline relationships with students. Which of the following would best help the university to reach this goal?

Which of the following is an example of a consumer to consumer e-marketplace?

The website of Vogue, a hair and beauty salon chain, allows visitors to upload their photographs and try virtual hairstyles and virtual makeovers. In this example, the primary web goal of the salon is to ________.

The online book review magazine, bookreviewusa.com, offers free access to all their reviews and author interviews; however, only those who have purchased a premium access can read book extracts from recently published books. What is the primary web goal of this organization?

Which of the following is an example of a consumer to business (C2B) e-marketplace?

Which of the following is a transmission protocol which specifies that the resource is a web page containing code the web browser can interpret and display?

A group of musicians buy a URL, Musik4Change.org for their website, which has a unique, numerical IP address assigned to it. After a year, they move their website to a new server with a different IP address. In this situation what happens to the URL of their website?

BusinessUSA.com allows small-scale producers to post information about their products on the site and prospective buyers compare the prices and features of the competing products before purchasing them. Which of the following types of e-marketplaces does BusinessUSA.com represent?

________ is the hierarchical naming system that maps a more memorable URL to the actual IP address.

The website of an organization that has the main web goal of selling products and services must include ________.

Consumer Reports is a magazine that tests consumer products in its labs and disseminates information on the results so consumers can compare brands. Hence, Consumer Reports is an example of a(n) ________.

A ________ relationship is a(n) e-commerce relationship in which organizations buy and sell products or services online from or to one another.

A(n) ________ focuses on informing visitors and empowering them with aggregated information about products from different suppliers.

The unique global address for a web page or other resource on the Internet is called the ________.

After a discussion with his investors, the owner of a newly launched online video site decides that entertaining his audience will be the primary web goal of the website. Which of the following actions will best support his decision?