Orange, an online-gaming site, has millions of users. The site has many games which pit users against each other. The relative standing of each user is presented in the form of an elaborate ranking system for each game. Users pride themselves on gaining the highest points and the highest rank possible. This rise in user participation has increased the value of Orange significantly. This is an example of ________.
A)monopolistic competition
B)internal marketing
C)network effects
D)guerilla marketing

Question

Quizplus · Accepted Answer

This situation is an example of network effects, where the value of the site increases as more users participate in it. The ranking system also encourages users to compete and strive for higher rankings, leading to further growth in participation and value.

Orange, an Online-Gaming Site, Has Millions of Users