A disruptive innovation is ________.
A)a new product or service that is harmful to the people or society
B)a method used in production that raises environmental concerns
C)a new product or service that has the potential to reshape an industry
D)a technology that increases switching costs and entry barriers for newcomers

Question

Quizplus · Accepted Answer

A disruptive innovation is a new product or service that has the potential to reshape an industry. It typically provides a simpler, cheaper, and more convenient solution to an existing problem, creating a new market and eventually displacing established players. Disruptive innovations are not necessarily harmful to people or society and do not necessarily raise environmental concerns. They may increase switching costs and entry barriers, but this is not a defining characteristic.

A Disruptive Innovation Is ________