Which of the following contradicts Theodore Levitt's arguments for the globalization of world markets?
A)Consumers in most developed countries do not sacrifice preferred attributes for lower prices.
B)Tastes and preferences are becoming more cosmopolitan due to cultural convergence.
C)Similar product and technical standards across countries help a firm sell the same product worldwide.
D)The emergence of the global youth segment is evidence of market segments that transcend national borders.
E)The structure of market segments is extremely similar in various countries.

Question

Quizplus · Accepted Answer

Theodore Levitt argued that the globalization of world markets would lead to standardization of tastes and preferences, and consumers would sacrifice preferred attributes for lower prices. Option A contradicts this argument by stating that consumers in most developed countries do not sacrifice preferred attributes for lower prices, indicating that there is no universal standardization of consumer preferences.

Which of the Following Contradicts Theodore Levitt's Arguments for the Globalization