Which of the following is the reason why small-scale entry into a foreign market makes it difficult to build market share?
A) Small-scale entry necessitates rapid entry into a foreign market.
B) Small-scale entry is associated with a lack of commitment demonstrated by the foreign firm.
C) Small-scale entry leads to escalating strategic commitments.
D) Small-scale entry requires that extra time be spent in analyzing a foreign market.
E) Small-scale entry leads to increased exposure to a foreign market.

Question

Quizplus · Accepted Answer

Small-scale entry into a foreign market is associated with a lack of commitment demonstrated by the foreign firm. This can make it difficult to build market share because the foreign firm may not be perceived as a serious player in the market, which can make it difficult to attract customers and establish a strong foothold in the market.

Which of the Following Is the Reason Why Small-Scale Entry