The international marketing manager's task is more complex than the domestic marketing manager's in part because
A) marketing strategies must be developed by assessing potential markets and analyzing alternate marketing mixes, and the environmental forces are complex.
B) there are discriminatory trade barriers in international markets.
C) international markets are geographically dispersed and require coordination.
D) marketing personnel are difficult to find in an international context.
Correct Answer:
Verified
Q21: The product is
A) the central focus of
Q22: A middle-ground advertising strategy in which the
Q23: Global branding is a way to proclaim
Q24: The experience of suppliers to the youth
Q25: In the development of international distribution strategies
Q27: Much of the confusion in the ongoing
Q29: Coca-Cola launched a series of TV commercials
Q30: Generally,management prefers global product standardization because
A) There
Q30: One of the reasons that Internet advertising
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