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The International Marketing Manager's Task Is More Complex Than the Domestic

Question 26

Multiple Choice

The international marketing manager's task is more complex than the domestic marketing manager's in part because


A) marketing strategies must be developed by assessing potential markets and analyzing alternate marketing mixes, and the environmental forces are complex.
B) there are discriminatory trade barriers in international markets.
C) international markets are geographically dispersed and require coordination.
D) marketing personnel are difficult to find in an international context.

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