Generally,management prefers global product standardization because
A) There are lower costs due to longer production runs, design efficiencies, and marketing-related efficiencies-all of which lower costs.
B) They have one product for the globe, which creates simplicity of message.
C) The creative work can be on a global theme, even when localized.
D) Those at headquarters generally like standardization because they can control it.

Question

Quizplus · Accepted Answer

Standardization costs less.

Generally,management Prefers Global Product Standardization Because