Much of the confusion in the ongoing discussion about whether a global firm can have global products results from the discussants not clarifying whether they are referring to the _____,_____ or _____.
A) total product; physical product; brand name
B) final; physical product; brand name
C) total; final product; brand name
D) physical product; final product; brand name
Correct Answer:
Verified
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Q30: Generally,management prefers global product standardization because
A) There
Q30: One of the reasons that Internet advertising
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