When we conform,or go along with what the group does,because we want to be liked,this is often due to __________ influence.

Question

Quizplus · Accepted Answer

Normative influence refers to the desire to be liked and accepted by the group, so conforming to group norms and expectations in order to fit in and avoid rejection. The other options - informational influence refers to changing our beliefs or behaviors based on the information provided by others, groupthink refers to a phenomenon where group members prioritize harmony and cohesiveness over critical thinking and decision making, and deindividuation refers to losing one's sense of individual identity and responsibility when in a group setting - are not as applicable to the given scenario.

When We Conform,or Go Along with What the Group Does,because