When a company's primary strategic orientation is multidomestic, an ethnocentric orientation is particularly appropriate.

Question

Quizplus · Accepted Answer

When a company's primary strategic orientation is multidomestic, it is more appropriate to have a polycentric orientation (decentralized decision-making by local managers). An ethnocentric orientation (centralized decision-making by headquarters) is more appropriate for a global or international strategic orientation.

When a Company's Primary Strategic Orientation Is Multidomestic, an Ethnocentric