Paparazzi may be the scourge of Hollywood stars, but Fraser Ross appreciates the mob of photographers. Ross, owner of the celebrity-friendly L. A. Boutique Kitson, said paparazzi shots of stars like Halle Berry shopping at his Robertson Boulevard store have helped to triple sales in the past year. Kitson is benefiting from:

Question

Quizplus · Accepted Answer

Kitson is benefiting from the publicity generated by paparazzi shots of celebrities shopping at the store. This exposure has helped to increase sales, making publicity the correct answer.

Paparazzi May Be the Scourge of Hollywood Stars, but Fraser