Which of the following statements about publicity is most likely true?

Question

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While publicity may not be completely free (as it may require resources to pitch and manage), it is generally considered to have a high return on investment compared to other communications activities, such as advertising or direct mail. The statements in options B, C, and D are not necessarily true in all cases and may depend on the specifics of the publicity and media coverage.

Which of the Following Statements About Publicity Is Most Likely