Although the boom in telecommunications and computer technology has spurred the growth of direct marketing in the United States, it has not had the same effect worldwide.
Correct Answer:
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Q1: The primary task of personal selling is
Q6: Personal selling is labor-intensive and has a
Q11: The direct marketing database is a company's
Q13: One of the major advantages of sales
Q15: Direct marketing interaction can take place at
Q16: Mass marketing is the best way to
Q17: Consumer sales promotions are examples of push
Q22: What are the two primary methods for
Q23: As more companies use IMC and mass
Q33: Which of the following statements about direct
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