One of the major advantages of sales promotion is that it is inexpensive.
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Verified
Q8: Seamless,consistent communication helps a firm build a
Q9: Consumers and manufacturers tend to have conflicting
Q9: Telemarketing is less costly than personal selling.
Q11: The direct marketing database is a company's
Q12: Databases help companies choose the prospects they
Q15: Direct marketing interaction can take place at
Q16: Mass marketing is the best way to
Q17: Consumer sales promotions are examples of push
Q18: Although the boom in telecommunications and computer
Q20: The construction of trade-show booths and exhibits
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