The direct marketing database is a company's primary tool to initiate,build,cultivate,and measure the effectiveness of its loyalty efforts.

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A direct marketing database is a crucial tool for companies to initiate, build, and cultivate customer loyalty. It allows them to measure the effectiveness of marketing campaigns and personalize communication with customers, leading to higher customer satisfaction and retention.

The Direct Marketing Database Is a Company's Primary Tool to Initiate,build,cultivate,and