By providing a tangible response,direct marketing enables marketers to determine the cost per response.
Correct Answer:
Verified
Q2: One form of direct-response advertising is when
Q3: Most consumers want tamperproof,sturdy,attractive packages,while most manufacturers
Q4: Although the boom in telecommunications and computer
Q5: Direct marketing is a newly developed tool
Q6: Personal selling is labor-intensive and has a
Q8: Seamless,consistent communication helps a firm build a
Q9: Telemarketing is less costly than personal selling.
Q10: Direct marketing tends to suffer from clutter
Q11: The direct marketing database is a company's
Q12: Databases help companies choose the prospects they
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