One form of direct-response advertising is when an infomercial invites viewers to call in now to purchase.
Correct Answer:
Verified
Q1: The primary task of personal selling is
Q3: Most consumers want tamperproof,sturdy,attractive packages,while most manufacturers
Q4: Although the boom in telecommunications and computer
Q5: Direct marketing is a newly developed tool
Q6: Personal selling is labor-intensive and has a
Q7: By providing a tangible response,direct marketing enables
Q8: Seamless,consistent communication helps a firm build a
Q9: Telemarketing is less costly than personal selling.
Q10: Direct marketing tends to suffer from clutter
Q11: The direct marketing database is a company's
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