Telemarketing should never be used if the objective of the sales call is to develop long-term relationships with customers.

Question

Quizplus · Accepted Answer

This statement is false. Telemarketing can be an effective tool for developing long-term relationships with customers if it is done properly. It allows for personalized interaction and can help build trust and rapport with the customer over time. However, if telemarketing is used solely for aggressive sales pitches without taking into account the customer's needs and preferences, it can alienate potential long-term customers.

Telemarketing Should Never Be Used If the Objective of the Sales