Though sales promotion is considered less effective than other advertising methods,it is very affordable.
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Verified
Q13: Telemarketing should never be used if the
Q15: Direct marketing interaction can take place at
Q16: Mass marketing is the best way to
Q17: Most salespeople perform four key communications functions:
Q17: Consumer sales promotions are examples of push
Q19: Personal selling is an expensive method for
Q20: The construction of trade-show booths and exhibits
Q21: Point-of-purchase materials are increasingly important as the
Q22: Manufacturers reward spiffs,or cash payments,to loyal consumers
Q23: Many people purchase a product because they
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