Personal selling is an expensive method for building relationships with customers.

Question

Quizplus · Accepted Answer

Personal selling involves direct interaction between a salesperson and a potential customer, which requires a considerable investment of time and resources. Sales representatives must be trained and paid, and they may also incur travel and other expenses to meet with customers. As a result, personal selling is generally considered to be an expensive method for building and maintaining customer relationships.

Personal Selling Is an Expensive Method for Building Relationships with Customers